If you own a blog, you probably know that having an email list is one of the best ways to convert your subscribers to sales. People who subscribe to your email list from your blog already show some form of interest in what you are offering. You need to figure out how you will be reaching out so that you can deliver content and products that are interesting to them.
This is where email marketing software come into play. It would be very hectic sending all those emails manually. MailChimp and Convertkit are two of the best email software in the market today. The debate on which is the best between the two has been ongoing for some time and this article hopes to assist you in making the best decision on which system to use for your blog.
When it comes to tracking the returns on investment, Mailchimp takes the lead. It is possible to see how the campaigns you create on the system convert depending on what you had invested. For instance, you are able to track how people interacted with your website from the moment they came in to the moment they bought something.
If they have abandoned carts, you can also be able to see and even send email reminders to them at a later date. Convertkit does not track these conversions or how the subscriber interacts with your website.
Both systems are built with ease of use in mind. MailChimp contains many drag and drop templates that allows you to customize a lot and create the perfect email template. Convertkit is also great in this although they have gone huge in the plaintext emails. They are easy to use and you could be sending an email to thousands of subscribers at once within minutes in both platforms.
MailChimp has a free plan for a specific number of subscribers. After that, you will be asked to pay depending on the number of subscribers you gain. Convertkit does not have a free plan and it is a little more expensive than Mailchimp. Both have recurrent pricing on a monthly basis.
A/B testing is important for bloggers who want to see what converts best among their readers. When you have a piece to push out, you can always split it and send it out in a number of ways.
The email software should be able to show you analytics for both tests so that you can know which was received better. MailChimp has this feature and it allows you to test the same campaign before settling on one. Convertkit does not have the A/B testing feature.
Both systems offer comprehensive reporting on the actions of subscribers on your website. Although many bloggers complained about the issue of duplicate emails from MailChimp, it all depends on how you set up your system.
The reports will be able to give you a complete picture of what these subscribers are doing in your platform so that you can be able to structure better campaigns in the future.