Digital Marketing, LinkedIn

3 Free LinkedIn Features That You Need to Familiarize Yourself With

Indeed, LinkedIn has come a long way. From its early days as little more than a glorified online résumé platform for professionals seeking employment to a one-stop shop for industry news, training and networking worldwide, LinkedIn continues to try and adjust to the changing professional workplace.

1. “Smart replies”

Linkedin added a “smart” new feature that helps make conversing with prospective clients or employers on the platform even easier. LinkedIn smart replies will suggest personalized, relevant responses to make it easier for you to keep the conversation going, no matter how busy you are.

The next time your teammate asks if you’d like to attend an event next week, you may see smart reply suggestions such as “Yes!” or “What time?” And yes, even emojis have made their way into your LinkedIn inbox as an option for replies.

2. Real-time conversations = Engagement on LinkedIn

When you meet someone for the first time in real life, you have a casual, back-and-forth conversation. You build some rapport, asking your prospect questions about his or her work (and non-work) life. You break the ice, building up a comfort level as the prospect gets to know, like and trust you.

In that vein, LinkedIn’s messaging experience now feels more like texting with a friend instead of exchanging formal-sounding emails. Back and forth you go, even having the ability to see the other person typing and replying in real-time.

3. Conversation + engagement = sales

As nice as added features like this one are when it comes to messaging your ideal connections or potential clients online, it’s still about the substance and camaraderie of your communication style more than anything else.

Just like in real life, you still need to provide value, build up rapport and earn the right to ask a new connection for his or her time, interest and attention. No amount of messaging features will replace these timeless truths of communication and conversation best practices, so make sure you follow those online with LinkedIn just like you do in real life.

Digital Marketing, Social Media

How To Market Effectively In The Smartphone Addiction Generation

Admit it. All of us are addicted to our smartphones. Companies are using Whatsapp to communicate between departments and with other companies. Adults are using Facebook to communicate with each other. The younger generation are using Twitter to express their feelings. And those who hate texts love Instagram.

With these trends in mind, it is definitely a must for companies to go digital with a strategy. And how can we do this effectively?

1. Optimise page title for voice search

There is Siri, there is Google Voice Search, and everything in between. Obviously, with this trend in mind, companies should make sure their contents are voice search friendly.

Studies has shown that 60% of smartphone owners aged 18+ who used voice-enabled technology are using it to do online searches. And what’s more thrilling, 51% of them are using it to find information on a product. Isn’t this a good news for marketers?

2. Create A Multi-Touch Content

Interactive content is the way to go! Smartphone users are very attracted to multi-touch contents. They love to swipe, hold, click, and all those related gestures. Creating contents that are interactive will make them more engaged, and soon they will be converted to become your customers!

3. Mind The Connection Density

Sounds a bit technical, but it is one of the most important things to consider. Connection density, in a layman term, is when there is a potential connection that arises due to two connections that are readily connected.

For example, family gathering is high in connection density, as most of them know each other, and would possibly introduce a “potential connection” to you. On the other hand, riding a bus has low connection density, as people mostly do not blonde each other, so there’s low possibility of “potential connection”.

With smartphone users, they are somehow very social in social media, and they would highly introduce a “potential connection” in the social media itself. So please get your business marketed in Social Media!

These are some of the tips how we can market effectively in a smartphone addiction generation.